Protect Your Web and Social Media Identity

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How your Website, Facebook, Twitter, and Email are important in online and social media identity.

One of the first steps to protecting your personal or business identity and brand is to reserve a domain name for a website. Every business should have a website or a least a domain name reserved. Whether the website is for business or personal use, go reserve it. Here is why…

  1. For a business without a website or domain, you run the risk of having your online identity mis-represented. Have you entered a business name in the URL and directed to something different? It’d be interesting to see how much website traffic Dicks Sporting Goods (AKA Dicks) loses from users entering one nameĀ  looking for Dicks Sporting Goods and getting a different website.
  2. For personal use, any search done on your name could result in a website of your name(ex. davedemuth.com). Are you the owner of that website and more importantly, the content that is available and present? If I’m a hiring manager searching for your name, will your website portray you properly? Even if you don’t have content to put on your site, reserve your domain name anyways to prevent others from abusing it. GoDaddy has the cheapest domain registration prices – You can purchase one for under $15/year.
  3. Just in case. You may not think you need a website now, but if you decide in 10 years you want to start a blog under your name, good luck with finding it available then. I recommend you purchase it now.

Social Media Identity and Email

With Facebook, I was one of the first to join. With Twitter, I was late to the game. I don’t know when I would’ve joined if wasn’t for the start of Evad Design. Luckily, I have a unique enough business name to have the same twitter username. This is great for branding! Even if you don’t plan on using twitter anytime soon, you should still secure your name for future use. Mashable has a few recommendations as well.

In my opinion, email identity isn’t as important as reserving a website domain name or Twitter name. However, it’s important to have a username that is professional. An email with [firstname][lastname] @ whatever would be an ideal choice, or [firstinitial][lastname] as well. The more you can stay away from numbers in a user name, the better. I believe that numbers in a personal email username start to get tacky and don’t display the same sense of professionalism as a name does. I know that these are personal email accounts I’m talking about, but I’ve seen so many business owners still using these accounts with wacky usernames.

Are you already on Twitter? Connect with Evad!

If you have a strange story an email username or domain registration, please share with us.

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