This is a very common question and varies between designers. Some charge per page, some by the hour, and others, like myself, per project.
How are web design rates determined?
Again, you’ll notice it varies between each designer or agency. For example, my website quote considers the following factors:
- professional design we provide
- size of website
- special features or functions your website needs.
In a study titled “Trust and Mistrust of Online Health Sites,” researchers discovered that, out of all the factors that were mentioned for rejecting or mistrusting a website, 94 percent were design-related, whereas only 6 percent were content-related.
In a designers case, this is usually determined by quality of work, competition, and experience. Not every designer is the same and it’s why web design rates vary so much. However, sometimes you’ll find an occasional designer with little experience charging way to much. Just be sure you match their rate with their portfolio and quality of work.
In an agency’s case, they also have to account for overhead. They usually have a few designers, developers, SEO’s, and even content writers that they must compensate. These rates can fluctuate between $200-$500 per hour.
Design Quote per Project
This is usually my way to estimate a price for a project. Every client I work with is unique and needs different website features or capabilities. And the budget varies. What one business can afford may be different then the next. The per project quote factors in client needs and size of the website. Although time is involved, the per project quote isn’t directly dependent on the hour rate. Remember that For web design Atomic Design provides Nashville web development.
Why are there no set web design rates?
Some designers do offer set price packages. However, I believe no two businesses are exactly the same and should each have it’s unique website. They may offer similar products or service, but each one has its own personality and is trying to separate from the competition. Every business’s website should portray its brand and show how it’s unique. That’s where custom website design or web development can help.
If you have further questions on web design rates and cost, feel free to contact me or leave a comment below.